Running a digital marketing agency is a lot of work. Not only do you have to worry about taking care of your clients and helping them to grow their businesses, but you also have to focus on running and growing yours as well. Here are a few tips to help you boost the growth of your agency.
Outsource Jobs to Increase Productivity
While you might want to do everything in-house, trying to manage too many aspects of digital marketing can negatively impact your productivity (and your results). Instead, focus on a few jobs and outsource others by teaming up with other companies like an SEO reseller.
Build relationships with other agencies and influencers and leverage them. Host a webinar or live session on social media and invite experts to share their tips. If you have an affiliate program, you can work with influencers who can promote your agency to their followers. Influencers can be an incredibly powerful tool for spreading the word about what you do and driving traffic back to your site.
Provide Something of Value
You can drum up interest in your agency by offering something of value. Create an eBook, template, analysis tool, or other “magnet” to draw attention and get the journey started. Don’t forget to follow up.
Be Your Own Customer
The best way for potential clients to gauge your level of expertise is to see what kind of results you can achieve. Being your own client gives you the motivation to get results. You can then use those results to prove to others that your agency can deliver.
Getting results for your current clients can help you to grow your customer base (and your business) but it’s not a guaranteed solution. By taking steps to actively grow your agency yourself, you can help your company to grow.